The British Low-cost airline EasyJet launches a new initiative which aim is to encourage both children and their parents to read on board. This “flying” library will offer more than 60 000 books on total 300 airplanes en route this summer.
The new “Flybraries” on board are designed to make it easier for parents and children to include reading as an activity and part of their summer vacation.
Five titles from the HarperCollins children’s books series will be available in the pockets of the seats so parents and children can pick, read and leave them. The books will be in 7 European languages.
The EasyJet’s initiative is in response to the airline’s survey according to which more than half of British children (59%) would rather their parents to read them a book than to watch television on board of the airplane.